COVID-19 broke seniors’ trust, and successful communities must repair it. Running a seniors housing business is an inherently risky proposition. As an operator, you are trusted with caring for residents and patients with complex and persistent medical, physical and psychological conditions.
COVID-19 has shaken the trust in infection control and safety that seniors and their families place with senior care organizations like yours. 49% of seniors don’t trust safety at senior care organizations according to a recent survey. This broken trust is having a major impact on census, staff morale, and relations with residents and their loved ones.