Communicating Safety

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CareSafely in Senior Living Executive

Letting prospects know that safety is a core value and spelling out the specific action steps a community is taking is no longer optional. But the task of communicating that your community is a safe place to live and work is difficult. How do you get the message across effectively?

Make Safety a Competitive Advantage

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Seniors Business Housing Article | Make Safety a Competitive Advantage

COVID-19 broke seniors’ trust, and successful communities must repair it. Running a seniors housing business is an inherently risky proposition. As an operator, you are trusted with caring for residents and patients with complex and persistent medical, physical and psychological conditions.